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✦ Emille Juliene Armentia · Portfolio 2026
Product designer who ships. 7 years turning complex problems into products people actually want to use.
Design Product Management Healthcare Media
Experience & Capabilities
7 years shipping across healthcare, media, and beyond — here's how I work and where I've worked.
Led product strategy and end-to-end design for virtual care and telehealth platforms — from appointment booking flows to the doctor dashboard. Balanced clinical accuracy with patient-friendly interactions across iOS, Android, and web.
Owned the doctor-facing EMR experience — redesigning core workflows like vaccine management, prescription tracking, and patient records. Shipped the platform's first atomic design system, reducing handoff time by 55%.
Supported and maintained enterprise retail management systems on Oracle RMS — writing scripts, debugging data pipelines, and working closely with cross-functional teams to resolve critical production issues.
Selected Work
A look at the projects I care about most and the thinking behind them.
Building SeriousMD's first design system from the ground up — creating a shared language between design and engineering that scaled across the entire product.
Redesigning how pediatricians track, manage, and record vaccines — making a critical clinical workflow faster, clearer, and less error-prone.
Redesigning the appointment confirmation flow to reduce no-shows and make the final step of booking feel effortless.
Rethinking how patients reorder medications through NowServing — removing friction from a process people do repeatedly, often under stress.
Building SeriousMD's first design system from the ground up — creating a shared language between design and engineering that scaled across the entire product.
Redesigning how pediatricians track, manage, and record vaccines — making a critical clinical workflow faster, clearer, and less error-prone.
Kind Words
Translates ambiguous briefs into designs that feel obvious in hindsight. Brings clarity and care to every project.
— Product ManagerAsks the right questions, moves fast without cutting corners, and keeps the user at the center — always.
— Engineering LeadElevated our design culture — not just through output, but through how she collaborates and brings the whole team along.
— Design DirectorMaking vaccine tracking faster, clearer, and less error-prone for pediatricians managing dozens of patients.
Pediatricians manage vaccine records for hundreds of patients at a time — a process that requires accuracy, speed, and minimal cognitive load during busy clinic hours. The existing workflow was fragmented, paper-heavy, and prone to gaps.
I was brought on to redesign the doctor-facing side of a digital baby book product, focusing specifically on how pediatricians view, record, and manage vaccine histories.
"I'm seeing 30 patients a day. I don't have time to hunt for the right vaccine record."
Through clinic observations and interviews with pediatricians, we found that doctors needed at-a-glance vaccine summaries, quick-entry recording, and clear alerts for overdue or missed doses — without navigating multiple screens.
We ran contextual inquiries with 6 pediatricians across two clinics, mapping the full vaccine management workflow from patient check-in to record update. Insights drove a complete redesign of the doctor dashboard with a vaccine-first information hierarchy.
The redesigned interface surfaces a patient's complete vaccine timeline on a single screen, with clear status indicators (on track, overdue, upcoming) and a streamlined one-tap recording flow. Doctors can update records in under 10 seconds without leaving the patient's profile.
Doctors described the redesign as "finally feeling like it was made for us." The vaccine management flow is now the most-used feature in the product.
Redesigning the appointment confirmation flow to reduce no-shows and make the final step of booking feel effortless.
Clinics were seeing high no-show rates despite patients successfully booking appointments. The confirmation step — the last touchpoint before the visit — was buried, easy to miss, and felt like an afterthought in the existing flow.
My goal was to redesign the confirmation experience so it was impossible to overlook and easy to act on.
"I didn't even realize I had to confirm. I thought booking was enough."
User interviews revealed that patients didn't distinguish between booking and confirming — they assumed one was the other. Confirmation requests were arriving too late, in the wrong channel, and with unclear calls to action.
We mapped the end-to-end booking journey across 5 different patient personas and ran A/B tests on confirmation timing, copy, and UI placement. Each iteration was tested with real patients through Maze before shipping.
The redesign introduced a dedicated confirmation screen immediately after booking, a 48-hour reminder with a single prominent confirm button, and a clear distinction between "booked" and "confirmed" status in the patient's appointment list.
The redesigned confirmation flow became a template adopted across all appointment types in the platform, and no-show rates dropped to their lowest recorded level within the first quarter post-launch.
Removing the friction from medication reorders — a task patients do repeatedly, often under stress.
NowServing is a pharmacy platform that helps patients manage prescriptions and reorder medications. While the initial ordering flow worked well, reorders — which make up the majority of transactions — required patients to repeat the same multi-step process every time.
I led the redesign of the reorder experience to make repeat purchases fast, frictionless, and confidence-inspiring.
"I take the same three meds every month. Why do I have to go through all these steps every single time?"
Patients managing chronic conditions were dropping off mid-reorder due to a lengthy, repetitive process. The system didn't remember preferences, didn't surface past orders prominently, and required too many taps to complete a familiar task.
We ran a two-week diary study with 10 chronic medication users, tracking every reorder touchpoint. The biggest insight: patients didn't want to manage their medications — they wanted to trust the system to handle it for them.
The redesign introduced a persistent "Reorder" tab surfacing a patient's regular medications with pre-filled quantities and saved preferences. A repeat order now takes 2 taps instead of 9. We also added smart refill reminders based on estimated run-out dates.
Reorder completion rates jumped significantly within the first month. The smart refill reminder feature saw a 64% opt-in rate, becoming one of the most-loved additions in the product's history.
Building SeriousMD's first design system — a shared language between design and engineering that scaled across the entire product.
SeriousMD is a healthcare platform used by thousands of doctors across the Philippines. As the product grew, so did the inconsistencies — buttons that looked different across screens, type styles that varied by feature, and a design-to-engineering handoff that relied heavily on tribal knowledge.
I proposed and led the creation of SeriousMD's first atomic design system: a structured, scalable component library that became the foundation for all future product work.
"Every new feature felt like starting from scratch. We needed a common foundation."
The challenge wasn't just building components — it was building them in a way that engineers could implement consistently, designers could extend confidently, and the whole team could trust as the source of truth.
I audited the entire product UI, cataloguing every visual pattern across web and mobile. From there, I defined a token system — color, spacing, typography, radius — before writing a single component. Tokens first, components second, documentation always.
Rollout included weekly design system office hours, a Notion-based documentation site, and a contribution process that let any designer propose new components through peer review.
The final system shipped with 90+ components across 7 categories, complete Figma and CSS token libraries, and a living documentation site. Every component was built mobile-first, accessibility-checked, and paired with usage guidelines and code snippets.
The design system became the foundation for SeriousMD's rebrand and all subsequent feature launches. It's still in active use and maintained by the team today.